Atti City

Breathing Life & Beauty into Brands Startups Portfolios Blogs Podcasts Services Experiences Online Stores

Hello Internet! My name is Atti – designer / art director by day and dreamer of a kinder world by night. Below you can find the creative ventures I’d been working on in the past. I’m naturally drawn to visually appealing & heartfelt projects – let it be startup branding, experience design, SME identity or online store building.


2010 – 2020

In the 2nd decade of the 3rd millennium I was so enthusiastic about startup culture that I needed to find like-minded people and build some exciting ventures. This desire gave birth to three startups where I was fortunate enough to experience the whole spectrum of entrepreneurship: from the garage-style, DIY approach, through the ups and downs of managing people, spreadsheets, space and time, to securing investors and entering shiny manufacturing floors. I’m grateful for everyone who was beside me during this crazy decade!


2015 – 2018

Life sometimes writes heavyweight chapters for us. It was such a chapter when my late wife was diagnosed with cancer in the 7th month of her pregnancy in 2015. That year our family needed to take a deep breath, slow down and adjust to the situation. I took a break from my startup dreams, re-visited some lifestyle choices and priorities. All of which lead us to new territories where we organically started channelling our energies towards health, healing and well-being. This is how these three family ventures were born.


2021 – TODAY

COVID rearranged life for many. For me, the meaning of quarantines was twofold. On one hand, I had to freeze an expanding venture, BeatOrbit. On the other hand, I had the opportunity to take a 6-month sabbatical after the storms of the last 10 years. I had the chance to pause, breathe and revisit my inner and outer life. This is how I adjusted to a slower lifestyle with my son and this is how I formed new habits to be more present and become more organic about the way I work. Today I’m taking on indie projects as a freelancer, swimming in uncertainty and making friends with the waves that life brings towards me. Below are a few examples of these projects. If, for any reason, you feel like connecting, please just drop me a line and say hi!