BeatOrbit was the second big startup project I was fortunate enough co-found and art-direct. BeatOrbit is a unique sensory drumming experience, that aimed to bring the ancient power of collective drumming to the busy world of 21st century cities.
The project was brought to life by the investors of ALAP Labs, had a development HQ in Budapest (led by Laszlo Budai) and a live operation in London (led by Csaba Vinkler).
Special thanks to ALAP Labs, the management and the whole team of talented engineers who made this happen! Not so special thanks to COVID for bringing 2 years of uncertainty that choked the project before its full fruition.
Andras Czeller, Peter Hornung, Laszlo Budai, Attila Nagy
Tamas Balla, Tamas Mohos, Csaba Vinkler, Daniel Horvath, Tamas Horvath, Zoltan Hegedus, Tibor Simonfi
Spring 2018 – Summer 2021
Budapest, Hungary – Development HQ
London, UK – Live Operation
"THE GUITAR HERO OF SOCIAL DRUMMING"
THE CHALLENGES OF CREATING A NEW CATEGORY
Inventing a new business category and shaping the prototype to find the right product-market fit is not for the faint of heart. It requires lots of testing, writing & rewriting and a constant back-and-forth ping-pong play between ideas and reality. Below are the main areas where good design skills are essential from the whole team to succeed.
Brand & Identity DESIGN
Creating a new business category requires testing different logos, slogans and visual avenues. Defining the brand had been a wild ride, but it was worth the effort!
Website design & REFINEMENT
Presenting a new idea online is always challenging and requires lots of tweaking. Lots of it! Maybe this website could've winned the most incarnations per year contest!
Flyers, social media posts, youtube voiceover drafts, big agency collabs, PR article briefs, mockups, branded pink drumsticks for media events ... and many more!
One of my favourites is when aesthetics comes to life and materializes from screens! Posters, wallpapers, flags, gift vouchers, window stickers and toilet signs - love 'em all!
drum room design
Designing the interior of the hexagon shaped, studio-grade game rooms and getting from the cardboard model to the immersive audio-visual experience was truly a blessing!
Writing proper specs for the software engineers and working with content team to test and refine features, plus designing the game UI elements based on player feedback.
Starting from a tribal version, turning to the pop-rock avenue to find the right product-market fit: the BeatOrbit experience took 6 months to test and build.
A new entertainment category means new interior spaces. Finding the right proportions and designing the reception was also part of shaping the experience!